We all use metrics and numbers every day to guide many aspects of our work. Yet when it comes to Experts, we tend to assume that there are no analytics available to help guide the development of opinion leader strategy and tactics.
And so we may sometimes end up relying way too much on the advice of external consultants – without fully taking into account the fact that such advice is often biased by their own personal experiences and qualitative judgements.
Our aim is to help reset that balance by giving you a range of analytical and objective insights to help you better identify, map, and engage with your Experts and other stakeholders.
And so, like a pilot who uses a range of instruments and inputs to successfully fly a plane, you now have a dashboard of knowledge to help drive all your opinion leader initiatives.