Once you’ve identified the right Experts, mapped the KOL landscape, and found the many different specialists to support your clinical and commercial programmes, what then?
The natural next step is ‘scientific engagement and exchange’ with the most relevant and appropriate Experts, in the most transparent and cohesive manner possible.
And who better to help you design and implement such programmes than the people who have already immersed themselves in the world of your KOLs?
The success of your scientific engagement and exchange programme depends on making the right decisions – the right Experts, the right strategy, the right tactics, the right everything.
And because our USP is the ability to combine analytical thinking with direct KOL insights, we can help you make the right decisions based on instinct and facts, not guesswork and luck.
Finally, like you, we don’t subscribe to the idea of ‘KOL development’ – no clinician wants to be treated as an ‘object for development’ and we must discourage those in our industry who still think and speak this way, educating them instead about positive physician interaction.