Mapping and analysing the entire Expert/KOL landscape as a whole is as important as identifying individual Experts.
After all, you can’t co-operate, validate, and work with an individual Expert in isolation of their peer group, or without consideration of the overall context.
And that’s exactly what our ‘KOL Mapping’ aims to give you – a complete contextual picture of the Expert landscape, a canvas on which to create your own unique KOL programmes.
Mapping the entire Expert/KOL landscape also enables you to see connections, collaborations, networks, and most importantly of all – influence.
And by ‘influence’ we don’t mean the spider maps that vendors seem to generate in abundance. They sure look complicated but provide very little, if any, real proof of influence.
Our approach is radically different – it’s driven by evidence and involves the transparent collaboration of KOLs themselves. The results are, quite simply, outstanding.