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Category: Insights

Enhanced digital KOL mapping and profiling now include digital sentiment, segmentation, and messaging – deeper you go, more you discover!

Enhanced digital KOL mapping and profiling now include digital sentiment, segmentation, and messaging – deeper you go, more you discover!

What if we apply the same deep-dive principles of off-line profiling to the world of digital KOLs? In other words, go beyond just their “digital activity profile” to give you insights on their position on key issues, sentiment, messaging, beliefs etc. With such insights, you can make faster and more accurate decisions on who to engage, what for, and why – in the digital realm, our curated service aims to do exactly this.

Working on systemic innovation to integrate insights from many sources (ad board, MSL, congress, etc) to create one truth i.e. X-Fly “Gold”!

Working on systemic innovation to integrate insights from many sources (ad board, MSL, congress, etc) to create one truth i.e. X-Fly “Gold”!

“Insights” can be gleaned from many different sources – MSL insights from the field, discussions at an Advisory Board, interactions at a Congresses, med info, etc. Is it possible to collate & synthesise such insights from all these different sources, in a way that enables you to see the truth that may be spread across many different KOL/HCP interactions? By standardising insight input from different sources, tagging all of them through a consistent universal framework, and analysing them all as…

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X-Fly Generation 4 – now you’ll be able to customise virtually anything you want – tags, trees, alerts, analytics, even data privacy levels!

X-Fly Generation 4 – now you’ll be able to customise virtually anything you want – tags, trees, alerts, analytics, even data privacy levels!

A revolution in true enterprise-wide insights management – the X-Fly G4 platform now enables you to create, manage, and control enterprise-wide workflows with un-paralleled granularity.   From dictating the data privacy model (from 4 different choices) that individual users, teams, and countries work with, to the ability to run global analytics on every insight on every TA from every country – instantly.   Insights are a goldmine, now mine that gold!

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Identifying, extracting, and analysing the key scientific messages communicated by medical experts can be used for many purposes e.g. what claims are they putting their name to for your competitors? Now we can apply the same principles to help understand the alignment of an individual to your scientific platform, based on an in-depth message analysis of their output (peer-reviewed, and non-peer reviewed). This can also serve as one of the inputs (because they have to be several in order to…

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