What if we apply the same deep-dive principles of off-line profiling to the world of digital KOLs? In other words, go beyond just their “digital activity profile” to give you insights on their position on key issues, sentiment, messaging, beliefs etc. With such insights, you can make faster and more accurate decisions on who to engage, what for, and why – in the digital realm, our curated service aims to do exactly this.
Instead of thinking about KOL mapping, KOL identification, or Stakeholder mapping, consider thinking about mapping all the “voices” in your disease ecosystem. A voice that impacts, influences, or inspires the success of your brand could encompass everything from traditional KOLs to nursing pacesetters, from long-established patient groups to transient on-line communities, from high-thinking academics to high-tweeting clinicians, the truly global to the very local. How is this best done? Simply by listening, really listening, to anything and anywhere you can….