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Category: Message Mapping

Enhanced digital KOL mapping and profiling now include digital sentiment, segmentation, and messaging – deeper you go, more you discover!

Enhanced digital KOL mapping and profiling now include digital sentiment, segmentation, and messaging – deeper you go, more you discover!

What if we apply the same deep-dive principles of off-line profiling to the world of digital KOLs? In other words, go beyond just their “digital activity profile” to give you insights on their position on key issues, sentiment, messaging, beliefs etc. With such insights, you can make faster and more accurate decisions on who to engage, what for, and why – in the digital realm, our curated service aims to do exactly this.

An entire profiling component based solely on a KOL’s key message output to give you insights beyond the usual – integrating now!

An entire profiling component based solely on a KOL’s key message output to give you insights beyond the usual – integrating now!

KOL/HCP Profiles contain a plethora of information and insights, and each should serve to help you in a specific way e.g. deciding on who best to engage with for a specific activity. Our message-driven profile components contain in-depth insights on the messages (and supporting data) communicated by an Expert. Use them to understand an Expert, at the most granular messaging level – and use that to guide you engagements and communications.

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Identifying, extracting, and analysing the key scientific messages communicated by medical experts can be used for many purposes e.g. what claims are they putting their name to for your competitors? Now we can apply the same principles to help understand the alignment of an individual to your scientific platform, based on an in-depth message analysis of their output (peer-reviewed, and non-peer reviewed). This can also serve as one of the inputs (because they have to be several in order to…

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