“Speakers” represent a critical part of your medical and communication program. We’ve put together targeted methodologies for identification, segmentation, and scoring to specifically identify, profile, and assess the KOL speakers most relevant to your work. And all of this done in a collaborative way that involves working with potential speakers themselves. The end result is the most accurate speaker list, with the most comprehensive speaker metrics, done in the most compliant manner possible.
Instead of thinking about KOL mapping, KOL identification, or Stakeholder mapping, consider thinking about mapping all the “voices” in your disease ecosystem. A voice that impacts, influences, or inspires the success of your brand could encompass everything from traditional KOLs to nursing pacesetters, from long-established patient groups to transient on-line communities, from high-thinking academics to high-tweeting clinicians, the truly global to the very local. How is this best done? Simply by listening, really listening, to anything and anywhere you can….