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Category: Scientific Alignment

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Identifying, extracting, and analysing the key scientific messages communicated by medical experts can be used for many purposes e.g. what claims are they putting their name to for your competitors? Now we can apply the same principles to help understand the alignment of an individual to your scientific platform, based on an in-depth message analysis of their output (peer-reviewed, and non-peer reviewed). This can also serve as one of the inputs (because they have to be several in order to…

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