Browsed by
Category: Segmentation

New targeted & focussed Speaker identification program – methodologies, segmentation, assessment, scoring, etc designed specifically for speakers!

New targeted & focussed Speaker identification program – methodologies, segmentation, assessment, scoring, etc designed specifically for speakers!

“Speakers” represent a critical part of your medical and communication program. We’ve put together targeted methodologies for identification, segmentation, and scoring to specifically identify, profile, and assess the KOL speakers most relevant to your work. And all of this done in a collaborative way that involves working with potential speakers themselves. The end result is the most accurate speaker list, with the most comprehensive speaker metrics, done in the most compliant manner possible.

New major update in 3D workshop methodology to answer the important KOL questions: who to engage, what, how, and why – all evidence driven!

New major update in 3D workshop methodology to answer the important KOL questions: who to engage, what, how, and why – all evidence driven!

The 3D workshop is a most critical step in any KOL exercise – its where we discuss, debate, and decide on which KOLs to engage, how, and why i.e. the evidence behind each decision. A new major update in our unique 3D workshop methodology further enhances the workflow and productivity of the process – an old school innovation that involves… people! And bearing in mind that typically such client workshops last several hours, such enhancements quickly add up.

Enhanced digital KOL mapping and profiling now include digital sentiment, segmentation, and messaging – deeper you go, more you discover!

Enhanced digital KOL mapping and profiling now include digital sentiment, segmentation, and messaging – deeper you go, more you discover!

What if we apply the same deep-dive principles of off-line profiling to the world of digital KOLs? In other words, go beyond just their “digital activity profile” to give you insights on their position on key issues, sentiment, messaging, beliefs etc. With such insights, you can make faster and more accurate decisions on who to engage, what for, and why – in the digital realm, our curated service aims to do exactly this.

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Using “message mapping” to understand KOL/HCP level of scientific alignment and their place on the adoption curve – get new insights from old data!

Identifying, extracting, and analysing the key scientific messages communicated by medical experts can be used for many purposes e.g. what claims are they putting their name to for your competitors? Now we can apply the same principles to help understand the alignment of an individual to your scientific platform, based on an in-depth message analysis of their output (peer-reviewed, and non-peer reviewed). This can also serve as one of the inputs (because they have to be several in order to…

Read More Read More