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Category: Stakeholder Mapping

Instead of mapping KOLs & stakeholders only, map all the “voices” in your disease ecosystem

Instead of mapping KOLs & stakeholders only, map all the “voices” in your disease ecosystem

Instead of thinking about KOL mapping, KOL identification, or Stakeholder mapping, consider thinking about mapping all the “voices” in your disease ecosystem. A voice that impacts, influences, or inspires the success of your brand could encompass everything from traditional KOLs to nursing pacesetters, from long-established patient groups to transient on-line communities, from high-thinking academics to high-tweeting clinicians, the truly global to the very local. How is this best done? Simply by listening, really listening, to anything and anywhere you can….

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