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StakeholderMapping & Identification

Identifying, mapping, and engaging with key stakeholders is essential to your long-term success. We also know that these networks can be complex and diverse. Our Stakeholder Mapping helps you to unravel, understand, and engage with all the key stakeholders and voices within your disease ecosystem.

Our Offering

Stakeholder Mapping

is about identifying everyone who has something to say in your disease area – any voice that impacts, influences, or inspires the success of your brand and the wellbeing of patients.
Such

stakeholders

could encompass everyone from long-established

patient groups

to transient online communities, from high-thinking academics to high-tweeting NGOs, the truly global to the very local.
But

Stakeholder Mapping

is not just about generating a list of

stakeholder

s, it’s also about fully understanding and characterising each voice and the role it plays within the wider disease ecosystem.
That’s why we help to answer important questions around the

stakeholder landscape

. For example: What reach does each specific

stakeholder

have? Does this

stakeholder

have autonomy within the wider disease area? Are the position and objectives of this

stakeholder

critical to the success of your product? What exactly makes them influential? How have they contributed to the field and how can you leverage on that when engaging with them?

Stakeholder Voices

Every disease ecosystem has a unique disease community. This is why it’s important to gather all the

stakeholders

and voices relevant to your landscape. Patient advocacy groups, clinical trial collectives,

centres of excellence

, governmental organisations, charities, professional advocacy groups, tertiary referral centres, R&D powerhouses, and many others – each has a voice, and every voice matters.

Engaging with these key voices is crucial to developing both knowledge and understanding of their work, interests, and equally important, what they expect from you when it comes to collaborative engagement. Identifying such voices also helps you to fully uncover the thought process that is active within your disease ecosystem.

So when it comes to

Stakeholder Mapping

, we encourage you not only to think of "

stakeholders

", but instead to think of “voices” – who are they, what are they saying, how loud are they, and what impact do they have on others?

Stakeholder Mapping Methodologies

Honestly, there’s no great secret to outstanding

Stakeholder Mapping

- you simply need to listen.

Listen, hear, and understand everything. Really well.

We do the above by using a host of tried and tested qualitative and quantitative research methodologies, before carefully collating and curating all the relevant information. The result is a beautifully clear and comprehensive map of the key

stakeholder

voices you need to hear.
And the actual methodologies we use are targeted towards the needs of each project and the therapy area – identifying the loudest voices within a niche rare disease may involve very different methodologies compared to identifying all the

stakeholders

that can influence the development of a patient journey for a new class of therapies in an established disease area.

Research Modalities

Our

Stakeholder Mapping

can incorporate multiple research tracks, all working together to give you an in-depth and integrative view of the landscape. Research modalities include:
Whole-of-landscape quantitative analysis to identify all

stakeholder

s and voices
Gathering key and unbiased data directly from

stakeholder

s
Identifying key individuals and assessing their clinical, political and administrative importance, in the context of

stakeholders

Facilitating KOL discussions to identify and map the

stakeholder

landscape as seen through their viewpoints
Ranking, scoring and segmenting

stakeholder

s based on a variety of parameters relevant to your strategy e.g. geographic reach, alignment with scientific story, relevance in the patient journey, clinical research, trial support
Recommendations on engagement – how best to engage each

stakeholder

, taking into account all the above inputs

Stakeholder Disease Map

A disease map is ideal for when you are entering a new disease area and need to understand everything there is to know about everything and everyone; or equally if you need help in keeping up to date with a rapidly changing landscape in your current space.

A disease map goes beyond traditional

stakeholders

and includes all the people, organisations, and places that matter. Plus, all the relevant connections and drivers that create the networks within the space.

Emerging Structures

The slow and steady path that historically a

stakeholder

advocacy group might have taken towards prominence is no longer always the norm. Nowadays the

stakeholder

map can be far more fluid than ever before – grassroot advocacy campaigns started by a handful of people who are passionate about a cause can go global within a week.
The definition of a ‘KOL’ is also being challenged as we see a new breed of clinicians who do not want to pursue the traditional route to becoming a KOL. This also affects how they get involved with

stakeholder

s and other cause-led campaigns, and the media and vehicles used in this pursuit.
Identifying such emerging influences within the wider

stakeholder

landscape should be an important part of your medical and commercial strategy.
Where will future advocacy influencers come from? What are the new organisational structures that will impact clinicians and other parties as they map out the patient journey for new therapies? What role will traditional KOLs play in representing new

stakeholder

organisations?
Our

Stakeholder Mapping

can help answer exactly such questions, thus giving you the ability to stay on top of the ever-evolving landscape. The results may confirm your existing knowledge, but they may also encourage you to think in new ways and look at new voices in your therapy area.

Stakeholder Mapping Delivery

We can deliver the results of our research tailored specifically to your needs – whatever they may be.

For example, via an interactive Excel, a traditional PowerPoint, a workshop with your internal

stakeholder

s, or even integrated with our Firefly KOL database platform – so you have the people and the organisations, all in one place.
Our workshops will help you apply the research findings to your medical and commercial strategy. Led by our researchers and project managers, who are involved from start to finish in the

Stakeholder Mapping

process, we can help you maximise the outputs from your

Stakeholder Mapping

exercise to arrive at key decisions about the

stakeholder

s that matter, and how to best engage them.

Want to see how our Stakeholder Identification and Mapping services can transform your stakeholder engagement?

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